Internet Marketing Optimization Services
What is Internet Marketing Optimization and how does it help?
Internet Marketing Optimization is a combination of services and programs that significantly improve your website presence. This is accomplished by gathering information on your customers’ behaviors in how they search for your product or service on the Internet and how they explore your website. The goal of Internet Marketing Optimization is to provide a quality and engaging customer experience, which leads to improved engagement and sales.
Benefits of our Internet Marketing Optimization Program:
- Understand how consumers are searching for your products or services
- Improve your search engine visibility (on Google, Bing, etc.)
- Increase traffic to your website
- Inspire engagement and trust in new visitors and existing customers
- Increase sales
We offer the following Internet Marketing Optimization Services:
Search Engine Optimization (SEO)
What words and/or phrases do your customers use to find your products and services?
Our Search Engine Optimization program helps you identify those words and/or phrases and thus ensures your site is optimized for the search engines. SEO will also act as a foundation for any additional online marketing efforts. A strong foundation helps position your brand as a viable and trustworthy resource for your potential customers. It ensures the technical elements are working for your business and your customers.Learn About our SEO Programs
Conversion Rate Optimization (CRO)
Are you successfully converting your website traffic to sales?
Conversion Rate Optimization focuses on the internal traffic within your website and includes the tools to monitor how customers are using your site. Utilizing this information, we can then help you identify areas of content that are effective and areas that need improvement.Learn About our CRO Programs
Would you like customized reporting tools to analyze the critical aspects of your website?
All investments must be measured to ensure we learn, adapt, and improve. Our Analytics Program is designed to do just that. Hidden within the code of your website, there is valuable information that will provide you with a highly comprehensive reporting experience. Customized reports for your business provide you with the information and insight you need to be successful.Learn About our Analytics Programs
Social Media Optimization (SMO)
Do you have a social media presence? If so, are you utilizing social media to its fullest potential?
Social Media Optimization will ensure you are current and listed with all the social media venues that are applicable to your products or services. We will set up customized accounts for your business, establishing a strong brand presence that will help influence traffic to your website. We will also monitor these accounts and ensure they are kept current. Social media is instrumental in promoting brand awareness and enhancing two – way communication with customers, leading to increased sales. If you want assistance in identifying the best social media channels and how to work within them, we can help.Learn About our SMO Programs
In order to tie together your Internet Marketing Optimization efforts, you may request assistance in several supporting areas, including critical areas such as copy writing and visual design. The customized reports you receive from your Analytics Program will provide you with the creative elements insight and information that will empower you to choose the right assets for your business.Learn About our Design Services